Google Business Profile has been an essential part of online visibility for years. Now, another major platform is giving businesses an opportunity to manage how they appear to potential customers.
On November 10, 2026, OpenAI officially introduced Business Hub in ChatGPT, a new feature that allows eligible businesses to claim their profiles, verify ownership, update business information, and gain insights into how people discover them through ChatGPT.
For business owners, this is an important development in the rapidly changing world of online marketing.
At Attract.Click – Websites & Marketing, we continuously monitor changes in search engines, AI platforms, business directories, and digital marketing technology. Our goal is simple: help our clients stay ahead by identifying new opportunities and making sure their businesses are represented on the platforms that matter.
Here’s what you need to know about the new ChatGPT Business Hub.
What Is ChatGPT Business Hub?
ChatGPT Business Hub is a new business management platform introduced by OpenAI.
Similar in some ways to Google Business Profile, it gives business owners and authorized representatives a way to manage information about their companies within the ChatGPT ecosystem.
Once a business is claimed and the required verification is completed, owners can access features such as:
- Business profile management: Update information about the company, including its website, description, and business category.
- Business verification: Confirm that the person managing the profile is authorized to represent the company.
- Business insights: See aggregated information about how often the business appears in ChatGPT and how many people click through to its website.
- Discovery topics: Learn about general topics associated with the business in ChatGPT results.
- Product information: Eligible businesses can connect product feeds containing prices and availability.
- Business Agents: Certain eligible businesses can create AI-powered agents to answer customer questions.
Business Hub is currently in beta, meaning some features and eligibility requirements may change as OpenAI expands the platform.
Why Should Businesses Care About Being Listed in ChatGPT?
The way customers find businesses is changing.
Traditionally, someone looking for a local contractor, medical office, cleaning service, or remodeling company might search Google using phrases such as:
- “Best roofing contractor near me”
- “Kitchen remodeling company in Chicago”
- “Reliable plumber in Arlington Heights”
- “Where can I get my countertops replaced?”
- “Affordable website design for small businesses”
Today, customers can ask ChatGPT more detailed questions and receive recommendations, comparisons, and explanations.
Instead of reviewing a list of search results, a customer might ask:
“Can you recommend a reliable roofing company near Chicago that installs architectural shingles?”
Or:
“Which countertop companies near me offer quartz installation and have a good reputation?”
These conversations create another opportunity for businesses to be discovered.
Claiming your ChatGPT business profile gives you a way to provide accurate, current information about your company directly through OpenAI’s business management system.
However, it is important to understand that claiming a profile does not guarantee that ChatGPT will recommend your business or place it above competitors.
ChatGPT continues to generate independent recommendations using multiple information sources.
How to Claim Your Business on ChatGPT: Step-by-Step
The claiming process is relatively straightforward, although approval and verification may take additional time.
Step 1: Open ChatGPT Business Hub
Visit ChatGPT and sign in to your account.
Open Business Hub from the sidebar in the web version of ChatGPT.
You can also find information about the feature through OpenAI’s official announcement:
https://openai.com/index/introducing-businesses-chatgpt
Step 2: Search for Your Business
Enter your business name and look for an existing listing.
If your company appears, select the correct business profile.
If your business is not listed, eligible online businesses may have the option to create a new profile.
Important: During the initial rollout, local stores and restaurants can claim only existing U.S. listings. Availability of new profiles depends on business type and location.
Step 3: Verify Your Connection to the Business
Depending on the available options, OpenAI may allow verification through:
- A business phone number using an SMS code or automated call
- An email address associated with the business
- A DNS TXT record added to the company’s website domain
- A connected Shopify store
For example, if you manage your company’s website and domain, DNS verification may be a convenient option.
Step 4: Wait for Claim Approval
After submitting your claim, OpenAI reviews the information.
You may receive an approval notification or a request for additional details.
Step 5: Complete Identity Verification
After claim approval, OpenAI requires an additional identity verification process through Persona before you can manage published business information and access certain features.
This process may require identification, company registration details, or documentation confirming your authority to represent the business.
Once approved, you can begin managing your business information and accessing available insights.
What Information Should You Add to Your ChatGPT Business Profile?
After verification, review the information available for your business and make sure it accurately represents your company.
Important details include:
- Official business name
- Website URL
- Clear, accurate business description
- Primary business or service category
- Company logo and cover image
- Relevant products or services
- Applicable product, delivery, or return policies
Your business description should explain what your company actually does, rather than simply repeating keywords.
For example, a remodeling contractor should clearly describe its services, specialties, and the types of projects it handles.
Keep your business information consistent with your website and other online profiles, including Google Business Profile, Bing Places, Yelp, and relevant industry directories.
Consistency helps customers find reliable information about your company across different platforms.
Can You See How Often ChatGPT Recommends Your Business?
One of the most interesting features of the new Business Hub is its Insights section.
According to OpenAI, verified businesses can access aggregated information covering the previous 28 days, including:
Business mentions: How often a business appears in qualifying ChatGPT results.
Website clicks: How many times users click through to the company’s website.
Discovery topics: Common themes associated with ChatGPT answers that mention or cite the business.
For local businesses, a mention can count when ChatGPT displays a result for the location, even if the user does not click the listing.
These insights may help businesses better understand their visibility within AI-powered search experiences.
OpenAI does not provide businesses with access to individual users’ private conversations or exact prompts. Reporting is aggregated and subject to privacy thresholds.
What Are ChatGPT Business Agents?
Another feature introduced alongside Business Hub is the Business Agent.
A Business Agent allows eligible companies to provide an AI-powered conversational experience that helps potential customers learn more about their offerings.
For example, an online retailer could use a Business Agent to answer questions about product differences, features, and return policies.
During the initial rollout, Business Agents are available to eligible e-commerce and online service businesses in the United States.
Not every local business is eligible for this feature yet.
Business Agents are separate from ChatGPT’s independent recommendations, and creating one is not required to claim a business profile.
Does Claiming Your Business Improve ChatGPT Rankings?
This is an important question, especially for companies investing in SEO and online marketing.
Claiming your ChatGPT business listing does not automatically improve your ranking or guarantee more recommendations.
OpenAI has made it clear that ChatGPT’s independent answers are not controlled by business owners.
However, claiming your profile allows you to provide accurate information directly through Business Hub.
For businesses that want to improve their visibility in AI-powered search, we recommend focusing on a broader strategy:
- Maintain a professional, well-structured website with useful content.
- Create dedicated pages explaining your primary services.
- Keep business information accurate across trusted online directories.
- Build a strong online reputation with genuine customer reviews.
- Publish helpful content that answers common customer questions.
- Make important website information accessible to search engines and supported AI crawlers.
- Monitor AI search visibility and new business profile opportunities.
These activities support a stronger digital presence across traditional search engines and AI-powered discovery platforms.
Why Attract.Click Monitors New Platforms for Our Clients
At Attract.Click, we believe that effective digital marketing involves more than simply building a website or managing a Google Business Profile.
The online landscape changes constantly.
New search platforms emerge. Existing directories introduce new features. AI-powered tools change how people research products, compare services, and choose local businesses.
Our job is to monitor these changes, identify opportunities, and help our clients stay visible.
That’s why we actively follow developments involving:
- Google Search and Google Business Profile
- ChatGPT and AI-powered business discovery
- Bing Places and Microsoft search services
- Yelp and other business directories
- Industry-specific listing platforms
- Local SEO and emerging AI search optimization techniques
When a new platform or listing opportunity becomes available, we evaluate its potential value, inform our clients, and help them establish or improve their business presence where appropriate.
The launch of ChatGPT Business Hub is a perfect example.
Rather than waiting until business owners discover these changes themselves, we work to identify new opportunities early and help our clients understand how to take advantage of them.
Our approach is not simply about getting businesses listed in as many places as possible. It is about identifying the platforms that can contribute to credibility, visibility, and long-term growth.
Is ChatGPT Business Hub Free?
At launch, claiming an eligible business through ChatGPT Business Hub does not require purchasing advertising or subscribing to ChatGPT Enterprise.
Business profile management and advertising are separate features.
OpenAI may expand or change its offerings as the platform develops.
Should You Claim Your Business Now?
For eligible businesses, we recommend reviewing the new ChatGPT Business Hub and claiming your listing when available.
Even though the platform is still in its early stages, verifying your business and keeping its information accurate is a sensible step toward maintaining a strong online presence.
As more consumers use AI tools to research companies and make purchasing decisions, businesses should pay attention to how they are represented across these platforms.
A claimed profile is not a replacement for your website, Google Business Profile, or existing SEO strategy.
It is another part of a growing digital marketing ecosystem.
Need Help Improving Your Business Visibility in Google and AI Search?
At Attract.Click – Websites & Marketing, we help businesses improve their online presence through professional website design, local SEO, business profile management, content development, and digital marketing.
We also continuously monitor emerging platforms such as ChatGPT Business Hub so our clients can stay informed about new opportunities.
Your customers are changing how they search. Make sure your business keeps up.
Whether you need help improving your website, optimizing your local business profiles, or preparing your business for AI-powered search, our team can help.
Visit Attract.Click or call 773-599-3222 to discuss your business’s online visibility.
Frequently Asked Questions About ChatGPT Business Hub
Is ChatGPT Business Hub the same as Google Business Profile?
No. Both allow businesses to manage information, but they operate on different platforms. ChatGPT Business Hub focuses on business information and discovery within ChatGPT, while Google Business Profile supports Google Search and Maps.
Can a local business claim a listing on ChatGPT?
Yes, eligible local businesses can claim supported listings. During the initial U.S. rollout, local stores and restaurants can claim existing listings, but may not be able to create new ones.
Do I need a paid ChatGPT account to claim my business?
OpenAI does not require an advertising account or ChatGPT Enterprise subscription to claim an eligible business.
Can a marketing agency manage a ChatGPT business listing?
Yes. OpenAI allows authorized representatives to claim businesses, and business administrators can invite teammates or grant agency access through Business Hub.
Will my company automatically appear in ChatGPT after verification?
Verification does not guarantee that ChatGPT will recommend your company in answers. ChatGPT may use multiple sources when responding to users.
Can Attract.Click help my business with ChatGPT visibility?
Attract.Click monitors developments in AI-powered search, local SEO, and business listing platforms. We help clients identify relevant opportunities, improve their websites and online business information, and build a stronger digital presence.